Retail Florist Manual

Second Edition, revised and expanded with color photographs. 

2021 Stipes Publishing L.L.C.

https://stipes.com/catalog/horticulture/retail-florist-manual/281

Amazon: https://www.amazon.com/Retail-Florist-Manual-Colavito-Markesich/dp/1609046145/ref=sr_1_2?crid=NYYQ76T3Q1TO&keywords=retail+florist+manual&qid=1678904317&sprefix=retail+florist+manual%2Caps%2C103&sr=8-2

From Stipes Publishing Website

RETAIL FLORIST MANUAL

Stipes Publishing iSBN: 1-58874-393-4

2005

This exciting handbook is the product of years of development by an experienced florist and flower-shop owner/manager. When she first entered the field, the author was unable to locate any appropriate materials to guide her on the "nuts and bolts" of managing her own shop. So she began putting together her own notes and records which have now resulted in this manual. Covering everything from shop layout to bookeeping and trim wire services to pricing. The Retail Florist Manual is a superb primer on all aspects of running a modern "floribusiness."

It is complete enough to be used as a stand-alone text in any course on retail flower shop operations, or as an ideal suplement in any floral design or related class!